California Privacy Notice

Effective October 29, 2026 · Rushbelle LLC, Naples, Florida

This notice explains how Rushbelle LLC handles personal information about California residents who use the Rushbelle app or visit our websites at app.rushbelle.com and legal.rushbelle.com. It supplements our App Privacy Policy and Website Privacy Policy, and is provided under the California Online Privacy Protection Act (CalOPPA, Cal. Bus. & Prof. Code § 22575 et seq.), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and Cal. Civ. Code § 1798.83.

Two things, stated plainly. Rushbelle does not sell your personal information, and we do not share it for cross-context behavioral advertising as the CPRA defines it. We never see your card number: purchases go through Apple.

1. Does the CCPA apply to Rushbelle?

Not at present. The CCPA applies to for-profit businesses that meet at least one of three thresholds: more than $25 million in annual gross revenue (as adjusted); buying, selling, or sharing the personal information of 100,000 or more California residents or households; or deriving 50% or more of annual revenue from selling or sharing California residents’ personal information. Rushbelle LLC currently meets none of these.

CalOPPA applies to any commercial website or online service that collects personal information from California residents, regardless of size, so it applies to us, and this notice satisfies it. We also honor the rights in Section 7 voluntarily. If Rushbelle later crosses a CCPA threshold, we will update this notice and those rights become legal obligations rather than voluntary ones.

2. Personal information we collect

Using the category names in Cal. Civ. Code § 1798.140, here is what Rushbelle collects. Full details are in the App Privacy Policy, Sections 1 to 5.

Category	What that means at Rushbelle	Source
Identifiers	Email address, username, account ID, and your add code. On our websites, your IP address, which our hosting provider processes to serve the page and protect against abuse.	You; automatically
Personal information described in Cal. Civ. Code § 1798.80(e)	Optional name and school, and an optional school email used only for a verified badge.	You
Characteristics of protected classifications	Your birth month and year, used only to confirm you are old enough for an account and for each social feature. It is never shown to anyone.	You
Commercial information	Whether you hold the Rushbelle Pro Season Pass or question packs, received from Apple through our purchase provider. Never your card number.	Apple, through our purchase provider
Internet or other electronic network activity	In-app activity (screens viewed, features used), app version, device type and operating system, and crash diagnostics. On our websites, pages requested and browser type in our host’s server logs.	Automatically
Audio, electronic, visual, or similar information	An optional profile photo, and a Bid Day photo only if you choose to submit it to be featured (18+). Résumé headshots, outfit photos, and voice-practice audio stay on your phone and are never uploaded.	You
Inferences	Your match preferences (budget, GPA range, region, vibe), which you enter yourself to tailor what you see. We do not build profiles about you beyond what you enter.	You
Sensitive personal information	Your account log-in (email and password), and the contents of direct messages you send to other members, which we store so they can be delivered.	You

We do not collect precise geolocation, government identifiers, financial account or card numbers, biometric information, or health information. Rushbelle does not use face detection or face recognition on any photo.

We use sensitive personal information only to provide the service you asked for (signing you in and delivering your messages) and as permitted by Cal. Code Regs. tit. 11, § 7027(m). We do not use it to infer characteristics about you, so the right to limit its use does not apply.

3. Why we collect it

To run the app: your account, school and chapter search, Favs, Rush week, Rush Prep, Chat with your Big, friends, messages, and meetups.
To confirm age eligibility for accounts (16+), friends and messages (17+), and meetups and featured photos (18+).
To process purchases through Apple and apply your Season Pass or question-pack allowance.
To keep members safe: review reports, enforce our Terms and Community Guidelines, and prevent abuse.
To operate, secure, troubleshoot, and improve the app and our websites, using first-party analytics only.
To send account and purchase messages, and marketing email only if you opt in.

We do not use your personal information for automated decision-making that produces legal or similarly significant effects. Our AI provider does not use what you send to train its models (App Privacy Policy, Section 3).

4. Who we disclose it to

Only to service providers that run part of Rushbelle, each limited to what its part needs:

Hosting and database: Supabase (United States), and GitHub for encrypted backups.
Website hosting: Vercel serves app.rushbelle.com and legal.rushbelle.com.
AI replies: Anthropic, only for the AI features you turn on, as described in the App Privacy Policy, Section 3.
Purchases: Apple and RevenueCat.
Crash reporting, app updates, and notifications: Sentry and Expo.
Email: Klaviyo, our email list provider, which holds each member’s email, first name if given, role, school, and Rush term, and sends marketing email only to members who opt in; and Resend, which sends internal safety alerts to our team.
Legal and safety: if required by law, valid legal process, or to protect the safety of members or others.

In the preceding twelve months we have not sold or shared personal information, and we have not disclosed it for cross-context behavioral advertising. We do not sell or share the personal information of anyone we know to be under 16.

5. Third-party tracking across websites (Cal. Bus. & Prof. Code § 22575(b)(6))

Our websites do not run advertising, analytics, or affiliate tracking scripts, and do not set cookies. Our pages load fonts from Google Fonts, so your browser connects to Google to download them, and Google receives your IP address under its own privacy policy. When you follow a link to another site, such as Instagram or a retailer in the app’s Shop, that site may collect information under its own policy. Rushbelle does not allow third parties to collect information about your activity across sites through our pages for advertising.

6. How we respond to Do Not Track signals (Cal. Bus. & Prof. Code § 22575(b)(5))

Our websites do not change their behavior in response to Do Not Track signals, because no industry standard for them has been adopted. Rushbelle does not track you across other websites or apps for advertising, whatever your Do Not Track setting. We treat a Global Privacy Control signal as a valid request to opt out of sale or sharing; because we do neither, there is nothing for it to switch off.

7. Your California privacy rights

Right to know the categories and specific pieces of personal information we hold about you, its sources, our purposes, and the categories of recipients.
Right to delete personal information we collected from you, subject to legal exceptions. You can delete your account yourself; see Delete Your Account.
Right to correct inaccurate personal information. Most of it you can edit in the app under your profile.
Right to opt out of sale or sharing: we do not sell or share personal information, so there is nothing to opt out of. We provide this notice instead of a “Do Not Sell or Share My Personal Information” link because that link is required only of businesses that sell or share.
Right to limit use of sensitive personal information: we use it only as described in Section 2, so this right does not apply.
Right to non-discrimination: we will never deny you service, charge you a different price, or give you a lesser experience for exercising a privacy right.

8. How to exercise your rights

Email support@rushbelle.com with the subject line “California Privacy Request” and tell us which right you want to use.

Verification. We verify a request by confirming you can respond from the email address on your Rushbelle account. We may ask for one additional detail that matches your account if the request is broad. We will not ask for more than we need, and we will not use verification information for anything else.

Authorized agents. You may use an authorized agent. We will ask the agent for written proof of your permission and may ask you to confirm it directly.

Timing. We confirm receipt within 10 business days and respond within 45 calendar days. If we need more time, we will tell you why and may extend by another 45 days. There is no charge unless a request is manifestly unfounded or excessive, and we will explain before proceeding.

9. Shine the Light (Cal. Civ. Code § 1798.83)

California residents may ask for a list of the personal information we disclosed to third parties for their own direct marketing in the preceding calendar year. Rushbelle does not disclose personal information to third parties for their own direct marketing. To ask anyway, email support@rushbelle.com with the subject line “Shine the Light.”

10. Minors

Rushbelle accounts are for people 16 and older, and the app is not directed to children under 13. Friends and messages are for members 17 and older; meetups and featured Bid Day photos are for members 18 and older. If you believe someone under 16 has an account, email support@rushbelle.com and we will delete it. Members under 18 can remove content they posted by deleting it in the app or emailing us (Cal. Bus. & Prof. Code § 22581).

11. Retention

We keep your information while your account is active. When you delete your account, your personal information is removed from our servers as described in the App Privacy Policy, Section 10. Crash reports are kept by our crash-reporting provider for up to 90 days. Deleted information can remain in our encrypted weekly backups, which only Rushbelle can decrypt and which we use only to recover from an outage. Website server logs are kept by our host only as long as needed to operate and secure the sites.

12. Changes and contact

We may update this notice; the effective date at the top always shows the current version. If you need it in an accessible format, email us and we will provide one.

Rushbelle LLC
Naples, Florida
support@rushbelle.com